By BWW News Desk, August 31, 2020
Founders Arvind Ethan David (lead producer of Jagged Little Pill) and Nathan Marcus Brown (luxury goods entrepreneur and Jagged Little Pill co-producer) have announced the launch of BROADWAY WINE CLUB (BWC), a new home-delivery wine subscription that supports Broadway artists and acclaimed boutique wineries, making first shipments this October with a special debut edition that includes the exclusive “Ghostlight” wine from Crocker & Starr.
The first program of its kind to blend a love of wine and theater, BWC offers members quarterly shipments of special exclusive vintages from prestigious, award-winning American wineries, each with a collectible bottle designed by a theater artist. Furthermore, club members will get access to invitation-only wine tasting events where they can interact with award-winning theater artists and winemakers – virtually, and in-person when health restrictions allow – and be treated to intimate performances by Broadway’s brightest talents.
“Most high-end wineries are small business owners and artisans, very similar in many ways to Broadway artists: deeply passionate people, making a living doing what they love, making experiences and art – just in a bottle instead of on a stage,” said Arvind. “Now because of Covid-19, wineries and theaters are under an existential threat. So, we came up with a plan – to work with the best winemakers in America, routing their wines that would normally be going to French Laundry or Per Se or other Michelin-starred restaurants to Broadway lovers across the country. All the while, telling their story with a little theatrical panache through intimate virtual events featuring Broadway stars – giving all these artists and artisans an outlet and income, and giving audiences something they need during this time.”
Full article here.