Broadway World – BROADWAY WINE CLUB Launches, Featuring Virtual Tasting With Kate Rockwell and More

BROADWAY WINE CLUB is a new home-delivery wine subscription for theater lovers!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By BWW News Desk, August 31, 2020

 

Founders Arvind Ethan David (lead producer of Jagged Little Pill) and Nathan Marcus Brown (luxury goods entrepreneur and Jagged Little Pill co-producer) have announced the launch of BROADWAY WINE CLUB (BWC), a new home-delivery wine subscription that supports Broadway artists and acclaimed boutique wineries, making first shipments this October with a special debut edition that includes the exclusive “Ghostlight” wine from Crocker & Starr.

The first program of its kind to blend a love of wine and theater, BWC offers members quarterly shipments of special exclusive vintages from prestigious, award-winning American wineries, each with a collectible bottle designed by a theater artist. Furthermore, club members will get access to invitation-only wine tasting events where they can interact with award-winning theater artists and winemakers – virtually, and in-person when health restrictions allow – and be treated to intimate performances by Broadway’s brightest talents.

“Most high-end wineries are small business owners and artisans, very similar in many ways to Broadway artists: deeply passionate people, making a living doing what they love, making experiences and art – just in a bottle instead of on a stage,” said Arvind. “Now because of Covid-19, wineries and theaters are under an existential threat. So, we came up with a plan – to work with the best winemakers in America, routing their wines that would normally be going to French Laundry or Per Se or other Michelin-starred restaurants to Broadway lovers across the country. All the while, telling their story with a little theatrical panache through intimate virtual events featuring Broadway stars – giving all these artists and artisans an outlet and income, and giving audiences something they need during this time.”

 

Full article here.

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